This week, as we feature a few of our generous corporate partners with the 5th annual Keeping Good Company, we thought it a perfect time to share these original ways to breathe new life into your office fundraising efforts. Raising funds for important causes is serious business. So you might as well make it fun, right?
Promote your pets
Social media has taught us that adorable animals have huge marketing potential, so why not capitalize on their cuteness? Try hosting a cutest pet contest, where employees pay an entry fee to share a best-in-class picture of their pet. Participants then vote on which furry companion is most adorable, and all proceeds go to the winner’s charity of choice. A variation on this event (despite throwing fairness straight out the window) might be allowing multiple photos and votes for a larger donation. Of course, that’s in lieu of bringing pets right into work for a meet and greet.
Captive for a cause
For a new take on supporting the arctic conservation mission of the World Wildlife Federation, advertising agency FCB stranded their employees on a virtual iceberg. They were instructed that the iceberg was shrinking due to global warming, and in order to save themselves, they needed to use their phones as lifelines: they had to convince family and friends—anyone—to donate $50 to the charity. Not only did the activity succeed in generating donations, but it informed both employees and their donors about the cause. With a few small changes, this “cool” activity could be applied to virtually anything!
Donate a day’s wages
It’s common for donors to share a slice of their earnings from every paycheque to support a cause they care about. However, in 2004 Dr. Jane Philpott (who is now Canada’s federal Minister of Indigenous Services, but was then a doctor at Markham Stouffville Hospital) conceived of a new idea: Give a Day to World AIDS. Through this fundraiser, she encouraged her colleagues to donate a day’s pay to the Stephen Lewis Foundation or Dignitas International. (Something that inspired Michael Fekete and his Toronto law firm, Osler, Hoskin and Harcourt, to follow suit. It’s a clear winner on the easy scale. All you have to do is pick a day.
If the time-honoured tradition of the workplace bake sale has gotten, well, stale, why not step up your culinary efforts by hosting your own Iron Chef competition? Ask budding chefs to bring in their dishes, and charge everyone a flat fee to sample the deliciousness and vote for their favourite. A variation is an office potluck where everyone arrives with a non-perishable good for a local food bank. Whatever you do, it’s sure to take goodness to a whole to new level: in terms of lunch and charitable giving!