3 tips for leading philanthropic change at your company

Our guest blogger this week is James Temple, Chief Corporate Responsibility Officer at PwC Canada. He provides oversight to ways the firm is embedding social, environmental and economic integrity into the fabric of its business. In 2012, he was named one of the world’s top CSR practitioners by the Centre for Sustainability and Excellence and was an inaugural Notable.ca Young Professional of the Year. He has also been featured in articles and videos for TED, the Globe and Mail, Forbes, Strategy Magazine and Canadian Business. In this Imagine a City post, he gives us tips on how you can lead philanthropic change at your company.

James Temple
Chief Corporate Responsibility Officer
PwC Canada

Our region is home to corporate citizens who are leading innovation across all sectors of our economy. But today’s corporate leaders are about much more than advancing bottom lines, they’re also the engines that drive community building and social change by harnessing the passion and leadership capabilities of their work forces from the inside, out.

As organizational structures evolve, so do the demands of savvy employee brand ambassadors. The landscape of philanthropy and employee fundraising is changing and we need to make a business case for strengthening knowledge and leadership through workplace philanthropy.

Here are a few leading practices that can help you adapt to philanthropic movements within your business:

1. Make philanthropy real and make it relatable 

Each of us can play a role in helping to re-imagine and align philanthropic efforts with our organization’s purpose and your values. Don’t be afraid to share stories about how your personal engagement in philanthropy aligns with your values and has had a positive impact on your leadership journey.

By building community capabilities into your personal brand, you can help to teach others how philanthropy can support better relationship management with teams and clients, enhancing trust between and across teams, the business and community. Philanthropy is accessible and it’s personal.

2. Re-frame conversations around community impact versus dollars raised

There is significant public interest in charitable transparency and increased scrutiny on the amount of money that charities are allocating towards fundraising and administration. We need to find a better proxy to help build trust between employee donors and community agencies who need funding to keep the lights on to do their work.

Studies suggest that people respond better to measures that focus on social impacts—for example, how many lives have been saved as a direct result of donations, or how many children get a healthy breakfast as a direct result of funding a meal program. By communicating progress in this way, we take the pressure of the balance sheet and can go well beyond the ‘fundraising thermometer’ to help rationalize why people should join a community movement.

3. Provide options that make room for time, talent and treasure

People can give back in many ways and effective corporate citizens make room for people to give in a way that’s right for them. Every contribution counts. From empowering people to volunteer to learn more about how a community organization makes a difference, to looking for ways to help people share their professional skills pro-bono, the value of a contribution can be amplified by helping people choose which options are the optimal mix for their personal circumstances. What’s most important? Creating momentum and personal ownership so a person believes they can be the change that they are a part of.

Want to learn more about how PwC and other leading corporate citizens are blazing a trail when it comes to philanthropy in the workplace? Visit United Way’s Keeping Good Company website and follow PwC and United Way on May 16 when PwC will be hosting a conversation in partnership with United Way at the Economic Club of Canada that digs into this very topic.

How to get mental health help for your child

It’s CMHA‘s Mental Health Week! We recently reached out to several mental health experts to put together a tip sheet for parents. It can help you recognize some of the signs of mental illness in children and youth and learn more about resources in your community where you can access services and supports.

SIGNS THAT YOUR CHILD OR TEEN MIGHT BE STRUGGLING

One of the first signs that your child or teen may be struggling with mental illness? They may start to behave in a way that is unusual or out of character for them. For example, if they used to be quite social and outgoing and they suddenly become more isolated, even refusing to go to school or interact with their peers, this could be a red flag.  “You may also notice changes in a child’s appetite or sleeping patterns,” says Myra Levy, Clinical Director at East Metro Youth Services, a United Way-supported agency. “Sometimes mental health concerns, for example depression and anxiety, can also be triggered by a stressful or traumatic event including a divorce, a serious breakup or a death in the family. Your child or teen may tell you that they’re not feeling happy or that they’re having thoughts about suicide.” It’s also important to remember that you are not alone: 10 to 20 per cent of Canadian youth are affected by a mental illness or disorder and only one in five children who need mental health services receives them.

WAYS TO GET HELP:

IN AN EMERGENCY

If you suspect your child or teen is at risk of harming themselves or others, and you feel that you’re not able to keep them safe, take them to a hospital emergency department right away, advises Dr. Joanna Henderson, a psychologist and Director of the Margaret and Wallace McCain Centre for Child, Youth and Family Mental Health at CAMH. In less urgent situations, Dr. Henderson also suggests that parents can call United Way-supported Distress Centres for support and advice on other appropriate community or professional resources to help your child. Young people can also call the Kids Help Phone to speak to a counsellor and to learn more about other mental health supports in the community.

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FAMILY DOCTOR

Many parents often turn to their family doctor or pediatrician for mental health support.  A recent Toronto Star article notes that, according to the Ontario Medical Association, family physicians deliver about half of all mental health services in Ontario. This includes supports such as assessments, therapy and prescribing medication. If your family doctor or pediatrician works as part of a multidisciplinary team, he or she can also refer children and their parents to other healthcare professionals on the team including psychologists, nurse practitioners or social workers. All of these services are typically covered by OHIP when delivered in this setting.

COMMUNITY MENTAL HEALTH CENTRES

There are also a number of accredited community-based mental health centres, including United Way-supported East Metro Youth Services, where parents and their children can access a range of mental health services. The best way to find a centre near you is to visit Connex Ontario or call United Way-supported 211 for resources in Toronto and York Region. Some community mental health centres offer walk-in clinics where parents and their children can access help with no doctor’s referral/diagnosis or appointment required. The services provided by these centres are also paid for by the government, private donors and in some cases, supported by organizations including United Way. Additional services range from one-on-one/group counselling sessions to more intensive options including alternative classrooms and residential treatment programs. United Way also invests in a variety of community-based mental health programs that support vulnerable and marginalized groups including LGBTQ+ and homeless youth. Counselling services at community mental health centres are typically provided by professionals with Masters-level designations in social work, psychology or counselling. “Although traditionally there have been wait lists to access psychiatry or community counselling services, walk-in clinics are supporting early access and reduced wait times,” says Alanna Burke, Clinical Manager at East Metro, which is the lead agency for infant, child and adolescent mental health in Toronto.  The agency, in partnership with the Hospital for Sick Children piloted a telepsychiatry project and plans to scale up the initiative across the city to connect young people with psychiatrists to provide faster diagnosis.

SPECIALISTS

Many family doctors will also refer parents and their children/teens to specialists including psychiatrists, psychologists and psychotherapists. Psychiatrists are medical doctors who can assess and diagnose mental illnesses including depression, anxiety, bipolar disorder or ADHD, among others. They are also licensed to provide therapy and prescribe medication. Although services provided by psychiatrists and other specialists in the publicly-funded system (including hospitals) are covered by OHIP, wait times for doctors can be significant and variable, depending on circumstances, says Henderson. Psychologists, who do not typically require a doctor’s referral, can diagnose mental illness and provide therapy, but can’t prescribe medication. When they work in the publicly-funded system their services are covered by OHIP. While wait lists to see psychologists in private practice can be shorter, the hourly cost to see this type of specialist ranges from approximately $150- $250-per-hour. Henderson says some specialists offer a “sliding scale” of hourly fees for lower-income clients. Specialists such as psychologists and psychiatrists offer a range of therapies for children and teens including cognitive behavioural therapy, dialectical behavior therapy and mindfulness—in both an individual and group settings. There are also a small number of school board social workers in school boards in both Toronto and York Region who offer supports to students in a school setting. “As a parent of a child or teen struggling with mental illness, it’s also important to take care of yourself,” adds Henderson. “We know that when families are getting support together, that can really lead to positive outcomes.”