The bottom line on social procurement

DAC May 2016

Denise Andrea Campbell
Director, Social Policy, Analysis and Research
City of Toronto

As the City of Toronto’s Director of Social Policy, Analysis and Research, Denise Andrea Campbell  has worked tirelessly to champion poverty reduction and youth success strategies in priority neighbourhoods. She has advised on strategy for leading foundations including The J.W. McConnell Family Foundation and has also worked internationally on race and gender policies in numerous United Nations forums. In her guest blog post, Denise discusses how the City’s new social procurement program is helping create pathways to prosperity.

In 2006, community leaders in Flemingdon Park asked me why the City couldn’t hire young people through its procurement process.

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Community leaders knew that youth employment was key to neighbourhood development in Toronto. They knew that the City, together with United Way was committed to taking action on neighbourhood improvement with the recent launch of the first Strong Neighbourhoods Strategy. And they saw City construction projects—part of the City’s annual budget of $1.8 billion for goods and services—as a perfect opportunity to train and hire under-employed young people.

They believed the City could make it happen.

We did. It took us 10 years.

Procurement in a large institution like the City is often inflexible, governed by policies, laws, and decades-long industry practices that create seemingly insurmountable barriers to targeted spending.

But we also knew, as the community knew, that social procurement could be a game-changer.

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Social procurement has the power to create pathways to prosperity. Research indicates that Aboriginal and minority-owned businesses create jobs in their communities. The social enterprise business model  is all about creating social and economic benefits for marginalized groups. So if even 5% of our annual procurement were leveraged to create economic opportunities for those in poverty, that could be a $75 million investment towards inclusive economic development.

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Hawthorne Food & Drink, a social enterprise supported by the Toronto Enterprise Fund—a partnership between United Way and all three levels of government—employs individuals facing barriers including poverty and homelessness.

So we continued to push.

Working closely with partners, we began pilot initiatives to train and hire youth in a Weston-Mount Dennis youth space renovation in 2008, thanks to United Way funding. The City also worked with Toronto Community Housing and the Daniels Corporation to embed workforce development into the supply chain of the Regent Park Revitalization. And given my division’s focus on social development, we made sure to set an example, procuring from social enterprises whenever possible. A big win came in 2013 when City Council adopted a Framework for Social Procurement to move us from one-off successes to institutional practice.

Researching other jurisdictions, piloting approaches in City contracts, and building partnerships allowed us to have the evidence, the workable model, and a solid policy for Council to consider.

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United Way–supported social enterprises like Interpreter Services Toronto, which trains and employs newcomer and refugee women—are now in a better position to compete for, and benefit from, City contracts as diverse suppliers through the Toronto Social Procurement Program.

Three years and nine pilot projects later, on May 3, 2016, Toronto City Council unanimously adopted the Toronto Social Procurement Program. The program drives inclusive economic growth in Toronto by encouraging buyers and vendors to do business with certified diverse suppliers, including those owned by people from equity-seeking communities and social enterprises in all City procurement. A particular focus will be on contracts below $50,000 for which smaller businesses like social enterprises are better able to compete.

This 10-year journey has been long, and isn’t over yet. We’re taking steps to build a broader social procurement ecosystem. We want to create a climate that allows businesses owned by equity-seeking communities—women, racialized and Aboriginal peoples and newcomers—and social enterprises to compete for City contracts on their own or as part of a partnership. With the support of the Atkinson Foundation and with the participation of the United Way, we are also leading the AnchorTO Network to spread social procurement practices across all of Toronto’s public sector institutions.

So the next time community leaders ask us to create economic opportunities for their residents, we know we have built the foundation to now answer ‘yes.’

5 women who inspire us

It’s International Women’s Day! We’re excited to share this list of inspirational women who are changing lives and making our communities better places to live.

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1. Ratna Omidvar: Ratna knows firsthand the struggles of being a newcomer. Born and raised in India, she immigrated to Canada with her husband in 1981 with the hopes of a better life. After years of trying to find work as a teacher, the Order of Canada recipient eventually landed at St. Stephen’s Community House, a United Way–supported agency—and hasn’t looked back since. During her decades-long career in the non-profit sector, the founding executive director of Ryerson’s Global Diversity Exchange has made it her personal mission to help immigrants settle and find jobs once they arrive in Canada. She’s become one of the country’s leading experts on migration, diversity, integration and inclusion and has championed several causes—including DiverseCity onBoard, an innovative program that connects people from visible minority and underrepresented communities to volunteer board positions. Ratna’s passion for her job —and her ability to mobilize community, corporate and labour partners in a common cause of caring and action—is truly awe-inspiring. Recently, her trailblazing efforts helped welcome hundreds of Syrian refugees to Canada by launching Lifeline Syria which recruits, trains and assists sponsor groups. “My work helps ordinary people on their way to success,” explains Ratna. “But what’s more, the work that I do helps Canada re-imagine itself in light of its new demographics, which shapes our identity, values and how our institutions behave.”

2. Hannah Alper: She may only be 13 years old, but this Richmond Hill resident has already demonstrated her ability to create big change when it comes to the world of charitable giving and social justice. When she was just nine, Hannah started a blog to share her growing concern for the environment. She wanted to show the world that doing little things can add up to make a big difference. Soon, she found herself on the speaking circuit, sharing her views on everything from animal rights to youth empowerment. She is an ambassador for Free the Children and ByStander Revolution and a Me to We motivational speaker. She’s also a bit of hero in her own community, where she received a student success award from the York Region District School Board for rallying her school to get involved in an international clean water campaign and local recycling program. Recently, Hannah was a speaker at a United Way of Winnipeg conference where she shared tips with youth leaders to make their communities better. “Take a look around you,” says Hannah. “Find your issue—that thing that you care about—and then get involved. There’s always a way to pitch in.”

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3. Cyleta Gibson-Sealy: In this Toronto Star article, she was hailed as the “ticket out of poverty” for children in her Steeles-L’Amoreaux neighbourhood.  All because of a homework club she started almost a decade ago after a group of local kids asked for help with reading. Cyleta’s passion project grew so large and so popular that she eventually moved the “Beyond Academics” club to the ground floor of a community housing building at Finch and Birchmount. Today, you can find her helping local children with everything from reading and math to civic literacy and lessons on leadership. “She’s one of those special people who transform streets into communities,” writes the Star’s Catherine Porter. “She sees problems. But she devises solutions.” But that’s not all. In her spare time, the 54-year-old grandmother runs local baseball and soccer camps, started a parents’ club and sits on a community liaison committee. She says much of her community work was inspired by United Way’s Action for Neighbourhood Change that helps local residents create the kind of change they want to see in their community.

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4. Denise Andrea Campbell: Denise’s lifelong mission to create fairness and equity for all people inspires us. As the City of Toronto’s Director of Social Policy, Analysis and Research, she has worked tirelessly to champion poverty reduction and youth success strategies in priority neighbourhoods. In fact, she’s been working as a social change agent since she was 16 years old. She’s collaborated with federal cabinet ministers to create youth engagement programs, has advised on strategy for leading foundations including The J.W. McConnell Family Foundation and has even worked internationally on race and gender policies in numerous United Nations forums. Most recently, Denise led the development of the city’s first-ever poverty reduction strategy. “In order to level the playing field, we need to pay attention to those that are most vulnerable and most distant from opportunity,” explains Denise. “That means changing our policies, our programs and even our perspective to support these Torontonians and ensure they have access to the opportunities all people deserve.”

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5. Julie Penasse: For years, Julie Penasse struggled with poverty, abuse and addiction.  But with a whole lot of perseverance and a little help from a United Way–supported agency, she turned her life around. But that’s just the beginning of Julie’s inspiring story. Ever since, she’s been using her personal experience to help others—influencing social policy by ensuring the unique voice of women living in poverty is heard throughout the community. Most recently, she was a key contributor in the city’s community consultations on poverty reduction where she inspired other women to share their stories and advocate for what they need most—things like stable work, affordable housing and childcare. “When you better the woman, you better the world,” says Julie. We couldn’t agree more.

Inspired by one (or more!) of the women on our list?  Send a note of encouragement to uweditor@uwgt.org and we’ll pass your message along.

Residents speak up on poverty reduction

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United Way community facilitator Harriet Cain

The City of Toronto recently released its Interim Poverty Reduction Strategy,which calls on a collaborative, community-driven strategy to end poverty. The City of Toronto partnered with United Way to ensure the strategy was reflective of those voices with lived experience of poverty. Working together, we helped identify 23 community facilitators from priority neighbourhoods and community agencies/groups. We then partnered with the Maytree Foundation to train residents to lead small group discussions aimed at engaging community members in the process. A total of eight, City-led “Days of Dialogue” were held across Toronto earlier this year.  Imagine a City spoke to Harriet Cain, one of United Way’s community facilitators, on why it’s vitally important for residents with lived experience of poverty to add their voice to the conversation.

Tell us a little bit about yourself: I’m originally from Barbados. I moved to Toronto in the late 1980s. I lived in Brampton for a year and then moved to Scarborough. I came here on a work permit from my country and I had high hopes for building a good future. But I didn’t get a lot of help from friends and family when I first got here. Back then there were no Community Hubs and it was hard to access social services. I found it difficult to pay the rent and my work as a cook and personal support worker was never steady. I relied on food banks.

Tell us a little bit about your neighbourhood: I currently live in Taylor Massey, which is considered a priority neighbourhood. It’s a big community, and many times, you cannot walk from one part of the neighbourhood to another without having to go around something. These physical barriers cause us to be isolated from one another. It’s quite dismal and dark in some parts of the neighbourhood. In terms of food, I would call our community a ‘food desert.’ Healthy, fresh food is far away from us. We also find that the grocery stores around here are expensive. We are a very diverse community. We have European, Caribbean and South Asian cultural groups. But many of us are struggling for food, for rent, for jobs and for childcare. It’s very frustrating for the women who have professions and can’t find jobs that utilize their trained credentials. Mental health is also a challenge for many people in our neighbourhood.

How did you become involved in Toronto’s Poverty Reduction consultations? Describe your role as a Community Facilitator. I have been a volunteer with United Way’s Action for Neighborhood Change in Taylor Massey for about seven years. I was really happy when they asked me if I’d be interested in helping to lead small group discussions among residents with lived experience of poverty.  My job was to listen to the others, to make sure they understood and to motivate them to add their voice. I helped keep the dialogue running. I was able to use my own experience of living in poverty to help other residents clarify, and expand on, their own challenges and experiences.

How important was United Way in helping facilitate these discussions? United Way has long-term, well-established relationships with residents and community groups/agencies in Toronto’s priority neighbourhoods. They helped the City bring residents to the table to have these important conversations. They helped give us a voice and allowed our voice to get stronger and to get bigger.

 What did you hear from residents at these community consultation sessions? We heard from a wide cross-section of people across Toronto. They’re struggling for food, they’re struggling for rent, they’re struggling to get daycare so that they can go to work. One young woman we heard from had just graduated from college and was frustrated because she couldn’t find a job. She had to give up her apartment and move back home because there was no money coming in. Lots of residents spoke about their struggles accessing healthy, affordable, nutritious food. We also heard a lot about employment. Some residents felt they were being discriminated against because of their postal code even though they had all the credentials for the job. Many of the people we spoke with were employed, but were earning minimum wage. They were working two jobs but still unable to purchase healthy food. They found it very difficult to find extra money to take their children to extracurricular or entertainment activities, even just once a month. Finding money for transit was problematic too.

Why is it so important for resident voices to be included in Toronto’s Poverty Reduction Strategy? People who are impoverished are not ignorant, we understand our needs. That is a big myth that needs to be removed. Even the uneducated person still knows what they need. If we are going to reduce, or end, poverty in our city, it’s vitally important that the people with lived experience of poverty have a say in how the problem gets fixed. You might not be able to give me everything, but to honour and help me, I believe that you need to talk to me. If I needed shoes, for example, you might think I need shoes with heels. But I don’t even like shoes with heels. It’s important to take the time to really understand how I’m going to benefit from your help.

What did it mean to you to be personally involved in these City-led consultations? I was very moved that the City was at the table with the residents. They heard the voices and saw the faces of poverty.  They heard about our struggles, they heard about our frustrations and they heard that residents are eager to do better. They came into our neighbourhoods and let us know that they are here for us. I am hopeful that we can work together to create real change.

TO Prosperity: Interim Poverty Reduction Strategy goes to City Council on July 7 and 8, 2015, for approval. Follow United Way on Twitter and Facebook for updates and use #TOProsperity to join the conversation.