Changemakers to watch: Hadley Nelles

Everyone deserves a safe, affordable place to call home. For Hadley Nelles, it’s this rallying cry and commitment to social justice that inspires her to work to tackle our city’s affordable housing crisis. In 2015, more than 82,400 individuals and families in Toronto found themselves waiting for affordable housing—with an average wait time of over eight years. Driven by skyrocketing rental rates and dwindling vacancies, it’s a crisis that won’t go away without community conveners like Hadley. She believes passionately (with the research to back her up) that a home is the foundation of a good life and a gateway to stability, security and opportunities that put people on the path to a better life.

WHO: Hadley helps spearhead affordable housing work across Toronto as Housing Initiatives Lead at Maytree, a foundation dedicated to advancing solutions to poverty. She’s also been a pivotal player in a number of other housing projects including the United Way-led National Housing Collaborative—a group of partners that help put policy into action so that people with all levels of income can find a suitable home, while also having a choice in their housing. She also co-launched an ideas incubator in the heart of Regent Park that helps community innovators tackle complex social issues like poverty and unemployment.

WHY: “Housing is essential for building healthy, productive lives and a key ingredient to strong communities,” says Hadley. “When we help people access affordable housing and strengthen community connections, neighbourhoods become more inclusive and resilient.” Hadley’s passion for making a difference, as well as her skills as a highly-effective partnership broker, is leading to real results in the housing sector. One of the secrets to her success? “Collaboration is key,” she says. “A big part of my job is working with individuals, organizations and government partners across numerous sectors and communities to look for durable solutions to affordable housing and poverty.” One example? She’s currently helping to guide the Tower Renewal Partnership. Funded and co-led by United Way—and informed by our research—the project aims to transform aging apartment towers in the inner suburbs—often in dire need of repair—into more affordable, livable and vibrant places to reside for people living on a low income. This includes giving high-rise communities more control over local development—bringing jobs, shops and services to neighbourhoods that need them most. Hadley is also making sure the voices of residents are being heard loud and clear. “Sustainable solutions come to light when we engage residents in the decision-making process,” she says. In fact, just this past year, Maytree partnered with United Way to convene conversations with residents to help inform Canada’s National Housing Strategy. “New forms of social policy, like advocating for a housing benefit that can support folks in their affordability gap, play an important part in achieving our goal.”

WHAT’S NEXT: With Hadley and the Partnership continuing to roll out renewal projects in Toronto and Hamilton, they’re looking for new collaborators that can broaden the scope of their work across the GTHA; their goal is to create even more on-the-ground “showcases” that demonstrate the benefits of keeping housing affordable and sustainable—for residents, developers and entire neighbourhoods. Maytree is also supporting housing advocates across the city to protect everyone’s right to housing. In Parkdale, for example, they’re working to keep the ever-evolving neighbourhood diverse and affordable.

The bottom line on social procurement

DAC May 2016

Denise Andrea Campbell
Director, Social Policy, Analysis and Research
City of Toronto

As the City of Toronto’s Director of Social Policy, Analysis and Research, Denise Andrea Campbell  has worked tirelessly to champion poverty reduction and youth success strategies in priority neighbourhoods. She has advised on strategy for leading foundations including The J.W. McConnell Family Foundation and has also worked internationally on race and gender policies in numerous United Nations forums. In her guest blog post, Denise discusses how the City’s new social procurement program is helping create pathways to prosperity.

In 2006, community leaders in Flemingdon Park asked me why the City couldn’t hire young people through its procurement process.

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Community leaders knew that youth employment was key to neighbourhood development in Toronto. They knew that the City, together with United Way was committed to taking action on neighbourhood improvement with the recent launch of the first Strong Neighbourhoods Strategy. And they saw City construction projects—part of the City’s annual budget of $1.8 billion for goods and services—as a perfect opportunity to train and hire under-employed young people.

They believed the City could make it happen.

We did. It took us 10 years.

Procurement in a large institution like the City is often inflexible, governed by policies, laws, and decades-long industry practices that create seemingly insurmountable barriers to targeted spending.

But we also knew, as the community knew, that social procurement could be a game-changer.

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Social procurement has the power to create pathways to prosperity. Research indicates that Aboriginal and minority-owned businesses create jobs in their communities. The social enterprise business model  is all about creating social and economic benefits for marginalized groups. So if even 5% of our annual procurement were leveraged to create economic opportunities for those in poverty, that could be a $75 million investment towards inclusive economic development.

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Hawthorne Food & Drink, a social enterprise supported by the Toronto Enterprise Fund—a partnership between United Way and all three levels of government—employs individuals facing barriers including poverty and homelessness.

So we continued to push.

Working closely with partners, we began pilot initiatives to train and hire youth in a Weston-Mount Dennis youth space renovation in 2008, thanks to United Way funding. The City also worked with Toronto Community Housing and the Daniels Corporation to embed workforce development into the supply chain of the Regent Park Revitalization. And given my division’s focus on social development, we made sure to set an example, procuring from social enterprises whenever possible. A big win came in 2013 when City Council adopted a Framework for Social Procurement to move us from one-off successes to institutional practice.

Researching other jurisdictions, piloting approaches in City contracts, and building partnerships allowed us to have the evidence, the workable model, and a solid policy for Council to consider.

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United Way–supported social enterprises like Interpreter Services Toronto, which trains and employs newcomer and refugee women—are now in a better position to compete for, and benefit from, City contracts as diverse suppliers through the Toronto Social Procurement Program.

Three years and nine pilot projects later, on May 3, 2016, Toronto City Council unanimously adopted the Toronto Social Procurement Program. The program drives inclusive economic growth in Toronto by encouraging buyers and vendors to do business with certified diverse suppliers, including those owned by people from equity-seeking communities and social enterprises in all City procurement. A particular focus will be on contracts below $50,000 for which smaller businesses like social enterprises are better able to compete.

This 10-year journey has been long, and isn’t over yet. We’re taking steps to build a broader social procurement ecosystem. We want to create a climate that allows businesses owned by equity-seeking communities—women, racialized and Aboriginal peoples and newcomers—and social enterprises to compete for City contracts on their own or as part of a partnership. With the support of the Atkinson Foundation and with the participation of the United Way, we are also leading the AnchorTO Network to spread social procurement practices across all of Toronto’s public sector institutions.

So the next time community leaders ask us to create economic opportunities for their residents, we know we have built the foundation to now answer ‘yes.’

5 women who inspire us

It’s International Women’s Day! We’re excited to share this list of inspirational women who are changing lives and making our communities better places to live.

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1. Ratna Omidvar: Ratna knows firsthand the struggles of being a newcomer. Born and raised in India, she immigrated to Canada with her husband in 1981 with the hopes of a better life. After years of trying to find work as a teacher, the Order of Canada recipient eventually landed at St. Stephen’s Community House, a United Way–supported agency—and hasn’t looked back since. During her decades-long career in the non-profit sector, the founding executive director of Ryerson’s Global Diversity Exchange has made it her personal mission to help immigrants settle and find jobs once they arrive in Canada. She’s become one of the country’s leading experts on migration, diversity, integration and inclusion and has championed several causes—including DiverseCity onBoard, an innovative program that connects people from visible minority and underrepresented communities to volunteer board positions. Ratna’s passion for her job —and her ability to mobilize community, corporate and labour partners in a common cause of caring and action—is truly awe-inspiring. Recently, her trailblazing efforts helped welcome hundreds of Syrian refugees to Canada by launching Lifeline Syria which recruits, trains and assists sponsor groups. “My work helps ordinary people on their way to success,” explains Ratna. “But what’s more, the work that I do helps Canada re-imagine itself in light of its new demographics, which shapes our identity, values and how our institutions behave.”

2. Hannah Alper: She may only be 13 years old, but this Richmond Hill resident has already demonstrated her ability to create big change when it comes to the world of charitable giving and social justice. When she was just nine, Hannah started a blog to share her growing concern for the environment. She wanted to show the world that doing little things can add up to make a big difference. Soon, she found herself on the speaking circuit, sharing her views on everything from animal rights to youth empowerment. She is an ambassador for Free the Children and ByStander Revolution and a Me to We motivational speaker. She’s also a bit of hero in her own community, where she received a student success award from the York Region District School Board for rallying her school to get involved in an international clean water campaign and local recycling program. Recently, Hannah was a speaker at a United Way of Winnipeg conference where she shared tips with youth leaders to make their communities better. “Take a look around you,” says Hannah. “Find your issue—that thing that you care about—and then get involved. There’s always a way to pitch in.”

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3. Cyleta Gibson-Sealy: In this Toronto Star article, she was hailed as the “ticket out of poverty” for children in her Steeles-L’Amoreaux neighbourhood.  All because of a homework club she started almost a decade ago after a group of local kids asked for help with reading. Cyleta’s passion project grew so large and so popular that she eventually moved the “Beyond Academics” club to the ground floor of a community housing building at Finch and Birchmount. Today, you can find her helping local children with everything from reading and math to civic literacy and lessons on leadership. “She’s one of those special people who transform streets into communities,” writes the Star’s Catherine Porter. “She sees problems. But she devises solutions.” But that’s not all. In her spare time, the 54-year-old grandmother runs local baseball and soccer camps, started a parents’ club and sits on a community liaison committee. She says much of her community work was inspired by United Way’s Action for Neighbourhood Change that helps local residents create the kind of change they want to see in their community.

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4. Denise Andrea Campbell: Denise’s lifelong mission to create fairness and equity for all people inspires us. As the City of Toronto’s Director of Social Policy, Analysis and Research, she has worked tirelessly to champion poverty reduction and youth success strategies in priority neighbourhoods. In fact, she’s been working as a social change agent since she was 16 years old. She’s collaborated with federal cabinet ministers to create youth engagement programs, has advised on strategy for leading foundations including The J.W. McConnell Family Foundation and has even worked internationally on race and gender policies in numerous United Nations forums. Most recently, Denise led the development of the city’s first-ever poverty reduction strategy. “In order to level the playing field, we need to pay attention to those that are most vulnerable and most distant from opportunity,” explains Denise. “That means changing our policies, our programs and even our perspective to support these Torontonians and ensure they have access to the opportunities all people deserve.”

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5. Julie Penasse: For years, Julie Penasse struggled with poverty, abuse and addiction.  But with a whole lot of perseverance and a little help from a United Way–supported agency, she turned her life around. But that’s just the beginning of Julie’s inspiring story. Ever since, she’s been using her personal experience to help others—influencing social policy by ensuring the unique voice of women living in poverty is heard throughout the community. Most recently, she was a key contributor in the city’s community consultations on poverty reduction where she inspired other women to share their stories and advocate for what they need most—things like stable work, affordable housing and childcare. “When you better the woman, you better the world,” says Julie. We couldn’t agree more.

Inspired by one (or more!) of the women on our list?  Send a note of encouragement to uweditor@uwgt.org and we’ll pass your message along.