Golden years? A growing demographic with growing challenges

June is Seniors’ Month in Ontario. Across the country, individuals aged 65 and over represent one of the fastest growing segments of our population. But with growth, comes challenges for many individuals in their so-called “golden years.”


A  Statistics Canada survey revealed nearly 20% of seniors aged 65 or over felt left out, isolated from others, or that they lacked companionship.

Social isolation isn’t just about loneliness. It also touches many other areas of seniors’ lives, including active participation, healthy aging, care giving and transportation, according to research conducted by the Government of Canada’s National Seniors Council. Elderly individuals who are isolated are also more likely to experience depression and are more vulnerable to elder abuse.

The societal, economic and health consequences of seniors’ isolation are simply too large to ignore. By 2017—for the first time ever—there will be more Ontarians over 65-years-old than those under 15. The number of seniors in our province is also expected to more than double by 2036.

Tackling this important issue starts at home—and in the community. Last year, United Way Toronto & York Region invested more than $4.7 million in support for seniors in Toronto ranging from home visits and meals-on-wheels to community dining and fitness classes.


It’s supports and services like these that we know play an important role in increasing the health and wellbeing of this vulnerable population. One example? Programming through Community & Home Assistance to Seniors (CHATS), a United Way agency that provides culturally-specific activities for seniors including exercise, dancing, games and much-needed socialization.

“I used to sit at home alone,” says Mohammad Hassan, 99, who accessed CHATS services after experiencing depression following his wife’s passing. “Now, I look forward to attending the program each week. It’s because of the friendships I’ve made here that I’m still alive.”


Mohammad Hassan (front centre) with some of the friends he’s made at a cultural program for seniors.

Another way to stave off social isolation among seniors?  Engage them as active volunteers in their communities.  According to Volunteer Canada, seniors who volunteer have reduced stress-related illnesses, higher self-esteem and are less likely to feel isolated.

evelynFor 98-year-old Evelyn, the opportunity to volunteer alongside her peers at the Bernard Betel Centre helped her cope with the death of her husband while allowing her to give back to her community at the same time. The centre, which offers everything from wellness clinics to computer classes for seniors, relies on the support of more than 400 volunteers—both young and old—to operate.

When concerned individuals of all ages come together to address the issue of seniors’ isolation, we also build stronger communities as a result. That’s why it’s up to all of us to ensure the “golden years” really do live up to their promise for our region’s elderly individuals.

Snapshot: Say cheese! 3 of our fave Rat Race pics

The 16th annual Scotiabank Rat Race for United Way is just around the corner. We dug into our photo archives and picked three of our favourite images from this 5K fun run.

2002RatRacephoto 1. This oldie but goodie is from 2002, the year after United Way’s inaugural Rat Race in 2001. Back in the day, the event was attended primarily by members of Bay Street’s finance community as a way to burn off some post-tax season stress. In this shot, runners dressed in their Bay Street best scurry through the streets of downtown Toronto toting cardboard briefcases. Today, the race features nearly 2,000 runners/walkers from more than 166 workplaces across the GTA.

Bensimon Byrne - Rat Race Ad - 2006

2. How’s this for a cheesy idea? We love this 2006 Rat Race promo poster featuring a runner on a life-sized hamster wheel getting ready for the big event. Ready, set, scurry!

PaperRat3. Origami rats, anyone? In 2007, we created these raaatterrific cut-outs as a promotion for the race. Cubicles across the city were ‘infested’ with these life-like rodents generating lots of buzz about the event.


4. Bonus shot! We love our volunteers…and Aggie is no exception. She’s been volunteering for the Scotiabank Rat Race for United Way for many years. In fact, she’s one of approximately 350 awesome volunteers who sign up every year to help out at the event, stepping in as cheerleaders, race ambassadors and time chip distributors.

It’s not too late to sign up for this year’s event! Scurry on over to our registration page and show your community how much you care!

Why employee volunteerism works


Deloitte’s Leila Fenc

April 12-18 is National Volunteer Week. An opportunity to recognize and celebrate the nearly 13 million Canadians who offer their time, talent and expertise as volunteers each year. According to a Statistics Canada survey on Giving, Volunteering and Participating, Canadians contributed close to 2 billion volunteer hours in 2013. Imagine a City spoke with Deloitte’s Leila Fenc, Director of Corporate Responsibility and Deloitte Foundation, on why employee-supported volunteering (ESV) is on the rise and how community-minded companies can leverage the skills and interests of their employees when it comes to giving back.

Tell us a little bit more about employer-supported volunteering (ESV): It can take a  number of different forms. But essentially, it’s a firm or company supporting its employees in some way to go out and volunteer in the community. ESV can be anything from painting and planting at a community agency to offering knowledge-based services including management consulting, human resources advice or fundraising strategy to a not-for-profit. At Deloitte, we probably do about 15 to 20 knowledge-based projects like this a year. We also host a single day of volunteer service called “Impact Day” where we shut down our offices across the country and about 80% of our people go out into the community to volunteer, many at United Way agencies.

According to Statistics Canada, overall volunteer rates are down by nearly half-a-million since 2010. However, ESV is on the rise. Why? People lead increasingly busy lives and there are multiple demands on individuals’ time. Employer-supported volunteering helps facilitate giving back to the community by offering the tools, networks and time required to volunteer. At Deloitte, we also provide opportunities for families to volunteer together, which enables them to spend quality time while giving back. Millenials are also demanding these types of opportunities—and organizations want to make sure they’re offering them. Young people, including United Way GenNexters, are passionate about getting involved actively in their communities and finding those leadership opportunities. They want to take ownership of life beyond the workplace.

Why is workplace volunteerism so important to corporate culture? The opportunity for colleagues to volunteer side-by-side in a different environment with people who might not be part of a person’s everyday career group builds relationships and strengthens cohesion within organizations. Workplaces are more productive when there is a greater sense of belonging. At Deloitte, we have a strong focus on inclusion. By allowing people to bring their personal interests into the workplace through volunteering, it fosters that sense of belonging.

Why is ESV important to individual achievement? The relationships and the networks that employees build through volunteerism can greatly support their career. It can also showcase skills they might not otherwise be able to demonstrate during their day-to-day job. Also, volunteering for a non-profit allows our people a glimpse into a world that maybe they hadn’t thought about. We’ve seen in a number of instances our employees become personally committed to organizations they’ve spent the day with. They continue to volunteer and provide service or even join a non-profit board. It sparks something new in them.

How do communities benefit when employees give back through the workplace? Deloitte has nearly 8,000 employees and 57 offices across Canada. Employee volunteerism, especially in some of our smaller centres, builds that sense of connection to the community in a more intimate way. It really allows our people to participate directly in their community and to feel like they are having a direct impact.

Any predictions for the future of workplace volunteering? People are looking for more flexible experiences. It’s just the way the workforce is going. I would expect volunteering opportunities to keep pace with that trend and to allow people the flexibility to engage when it suits their life. A lot of organizations are also experimenting with micro-volunteering, or the ability to commit smaller chunks of time—maybe two or four hours—sometimes online or over the phone. I also think we’re going to see a rise in skills-based volunteering.